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and Adobe Systems announced that Adobe would be acquiring Omniture for $1.8 billion. In September 2008 it agreed to acquire the site search and merchandising aspects of Israeli e-commerce search solution provider Mercado for $6.5 million. (formerly WebSideStory) for $394 million, and also purchased Offermatica for $65 million. In late 2007 the company acquired web analytics company Visual Sciences, Inc. Omniture bought behavioral targeting company Touch Clarity for $51.5 million in 2007. Omniture was listed on the NASDAQ with OMTR as its ticker symbol in 2006. Magazine's 500 fastest-growing private companies. During a period of rapid growth, the company was one of Inc. Omniture was founded by Josh James and John Pestana, and was backed by venture capitalists including Hummer Winblad Venture Partners, University Venture Fund, and Scale Venture Partners. Josh James and John Pestana sold the small business and consumer sectors to Network Solutions in order to focus on enterprise level software, which lead to the development of Omniture in 2002. Jeremy Young eventually sold his portion of the interest back to his partners in order to focus on the development of his other businesses. SuperStats was developed as a software as a service (SaaS), which worked as an analytic software for small and medium-sized businesses to track statistics in real time. Prior to the development of Omniture, Josh James and John Pestana with Jeremy Young (founder of Uberplay) to develop Omniture's predecessor, SuperStats. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.
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It was acquired by Adobe Systems in 2009. Omniture is an online marketing and web analytics business unit in Orem, Utah.
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